Want To Get The Most Money From The Sale Of Your Home?

Every homeowner wants to make sure they maximize their financial reward when selling their home.  But how do you increase the probability that you receive the maximum value for your house?

One strategy is to price it a little low.  This may seem counterintuitive, but let us look at this concept for a moment.  Many homeowners think that pricing their homes a little over market value will leave them with room for negotiation.  In actuality, this just dramatically lessens the demand for your house (see the chart above).

Instead of the seller trying to 'win' the negotiation with one buyer, they should price it so that demand for the home is maximized.  By doing this, the seller will not be negotiating with a buyer over the price but will instead have multiple buyers competing against each other over the house.

HGTV gives this advice:

"First impressions are everything when selling your home.  The first two weeks on the market are the most crucial to your success.  During these initial days, your home will be exposed to all active buyers.

If your price is perceived as too high, you will quickly lose this initial audience and find yourself relying on the trickle of new buyers entering the market each day.  Markets are dynamic, and your price has an expiration date.  You have one chance to grab attention.  Make sure your pricing helps you stand out on the shelf in a positive way."